The three important reasons for your small business to have a Web site are to:
- Allow potential new customers to find you and to learn about your products and services
- To keep your existing customers up to date about how you can continue to assist them. Exceptional customer service.
- Establish yourself as an authority, become a well-know expert in your field.
Use your website to inform visitors about news and topics that relate to your business. It’s not always about selling. Provide content that’s informative and allows your visitor to see themselves benefiting from your product or service.
Always finish with a Clear, Powerful Call to Action.
Your visitors need to know what to do next. Every article, or promotional on your Web site needs to finish with a call to action that focuses on the benefits your visitors will receive when they respond..
Examples of a clear call to action are:
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Constantly adding new content to your website will help your web site be found in local searches and dominate your competition. Web sites that are constantly updated are much more likely to rank high in a search result than sites that don’t change over time. Changing content also encourages visitors to return to the site to see what’s new.
When someone uses Google to find a business in your local area (for example, when someone searches “Yoga, Kitsilano”), you want YOUR business to be displayed before your competition. An entry in Google Maps appears on page one of searches. Crafting an effective Google Places entry could be the difference between your business being displayed first or 15th on the list.
We look forward to working with you to make your business great success!
